🔒 HIPAA Compliant — your data is always safe
💜 Built by a mom, for every mom
✨ No app download needed
Built for NICU & Newborn Families
ché coração — close to my heart

The world stops
when you have a
newborn.

Whether your baby is in the NICU, you're heading back to work, or you're deployed — Roo keeps you close. Built by a mom who needed this. Built for every mom who comes after.

Refer 2 moms. Your subscription is free forever.
Every referral after that is income — straight to your account.
Roo Affiliate Program

Refer a mom.
Get paid. It is that simple.

You are already in the NICU Facebook groups. You are already the mom other moms trust. Now earn real money just by sharing what helped you.

1️⃣
Create Account
Sign up for $9.99/month and get your unique affiliate link instantly.
2️⃣
Share Your Link
Share in NICU groups, with friends, on social media. Every click is tracked.
3️⃣
Get Paid
$10 deposited to your account every 1st of the month via Stripe. Automatic.
💜 Roo Mom
0–9 referrals
$10/ref
🌟 Advocate
10–49 referrals
$15/ref
👑 Champion
50+ referrals
$20/ref
🏥 NICU Nurse / Pro
Nurses · Doulas · Social Workers
20% monthly
Refer 2 moms → your subscription is free forever
✅ No minimum payout ✅ Paid automatically ✅ No limit on earnings ✅ Works for nurses too
Built for Every Mom

"No matter where you are —
you are never
far from your baby."

Whether your baby is in the NICU, you're a military mom being deployed, or you're going back to work for the first time — that fear of being away is real. Every mom feels it. Roo was built for exactly that moment.

Not just for NICU families. For every mom who has ever had to be away from her newborn and felt the world fall out from under her. That is every mom. That is you. Roo was built for you.

Roo
Roo 🦘
You showed up today. Through everything. Through the fear and the love that is too big for words. That is the whole thing. 💜
What Roo Does

One place.
Everything saved.

Every log you make is saved permanently to your account. Come back a week later — it's all there. Share a doctor report in one tap. Talk to Roo AI at 3am. Never lose a feeding time again.

✅ Your data saved forever — never lost
✅ Doctor reports generated in one tap
✅ Roo AI available 24/7 — even at 3am
✅ HIPAA compliant — your data is protected
✅ Works on any phone — no app download needed
The Portal

Everything you need.
From wherever you are.

The Roo Portal is live right now. No device needed. Built for NICU families, working moms, military moms, and every parent who has ever needed to be in two places at once.

🍼
Baby Tracking

Log every feeding, sleep, diaper change, weight, and milestone. Every entry saved permanently to your account.

Feeding Log Sleep Log Diaper Log Weight Tracker Milestones
🏥
Medical Logs

Track medications, O₂ support, jaundice levels, and apnea events. Walk into rounds with real data in your hand.

Medications O₂ Support Bili Tracker Apnea Log
💜
Mom Support

Your wellbeing matters too. Log pumping sessions, track kangaroo care, and check in on yourself — Roo asks every day.

Pumping Log Kangaroo Care Wellbeing Care Team
🦘
Roo AI Companion

Roo is available 24/7. Not a chatbot — something warm and gentle that understands what 3am in the NICU actually feels like.

24/7 Chat Daily Affirmations Always Here
📄
Doctor Reports

Generate a complete physician-ready report from your logged data in one tap. Share it directly with your care team.

Auto-Generated Share Ready Real Data
🏷️
Mom Discounts

Exclusive discounts on everything NICU families actually need — diapers, breast pumps, meal delivery, mental health support, and more.

Amazon Medela BetterHelp Babylist
Roo Advocates

You found something
that helped you.
Now share it.

You're already in the NICU hallway. You're already in the Facebook groups. You're already someone other moms trust. Now earn real money just by sharing what helped you.

Refer 2 moms → your subscription is free. Every referral after that is income deposited straight to your account on the 1st of every month.

💜
Roo Mom
0–9 referrals
$10/ref
🌟
Roo Advocate
10–49 referrals
$15/ref
👑
Roo Champion
50+ referrals
$20/ref
🏥
NICU Pro
Nurses · Doulas · SWs
20% monthly
The Real Math

What 10 referrals
actually means.

Your subscription
$9.99/mo
After 2 referrals at $10
FREE
10 referrals total
$100
50 referrals total
$1,000
NICU nurse · 20 families
$200/mo

"That's a car payment. That's a hospital parking bill. That's yours — from your phone, from the NICU chair."

Member Discounts

Built for what NICU
families actually need.

Every Roo subscriber gets access to exclusive discounts on the things that matter most right now.

Amazon
Amazon Baby
Exclusive savings on diapers, formula and baby essentials — automatically applied for Roo members.
Medela
Medela
Special member pricing on breast pumps and pumping supplies — because every drop matters.
DoorDash
DoorDash
Savings on food delivery — because you can't always leave your baby's side and you still have to eat.
BetterHelp
BetterHelp
Mental health support for NICU and newborn moms. Because your wellbeing matters just as much as your baby's.
Target
Target
Member savings on baby essentials in-store and online. Everything you need without the extra cost.
Babylist
Babylist
Free Hello Baby Box plus exclusive registry savings — because your baby deserves the best from day one.
HelloFresh
HelloFresh
Real meals delivered to your door — because cooking is the last thing on your mind right now and that is okay.
SpotHero
SpotHero
Savings on hospital parking — because those daily trips add up fast and we see that.
Honest Co
Honest Co.
Member savings on organic baby products — clean ingredients for the most precious person in your world.
Common Questions

Everything you want
to know about Roo.

What is Roo? ▸
Roo is a complete baby health platform for every mom who has ever had to be away from her newborn. Whether your baby is in the NICU, you are heading back to work, or you are a military mom being deployed — Roo keeps you connected. The Roo Portal tracks feeding, sleep, medications, vitals, milestones, and more. The Roo device — coming soon — streams your live heartbeat to your baby in real time.
Is Roo only for NICU families? ▸
No. Roo was born in the NICU but built for every mom. Working moms going back to work. Military moms being deployed. Moms with postpartum anxiety. Any parent who has ever felt that fear of being separated from their newborn. If you are a mom — Roo was built for you.
Is my baby's data private and secure? ▸
Yes. Completely. Roo is fully HIPAA compliant with a signed AWS Business Associate Agreement. All data is encrypted with 256-bit SSL both in transit and at rest. Your baby's health information is never shared with third parties and never sold. Ever.
What does the $9.99/month include? ▸
Everything. All 22 portal tools — feeding, sleep, diaper, weight, medication, O₂ support, kangaroo care, pumping, milestones, photo album, birth story AI, NICU glossary, doctor reports, Roo AI companion 24/7, Roo Rewards points, affiliate program access, member discounts, and first access to the Roo device at 50% off. One price. Everything included. Cancel anytime.
How does the affiliate program work? ▸
Every Roo subscriber gets a unique referral link. When another mom subscribes through your link you earn $10 — deposited to your account on the 1st of every month via Stripe. Refer 2 moms and your subscription is free forever. Refer 10 and you have earned $100. Refer 50 and you have earned $1,000. NICU nurses and healthcare professionals earn 20% recurring commission every month their referrals stay subscribed.
What is the Roo device? ▸
The Roo device is the world's first two-way biometric baby monitor. Mom wears a bracelet that reads her heartbeat. Her live heartbeat streams wirelessly to baby's swaddle pod. The pod plays the heartbeat through embedded speakers and vibration motors — baby hears and feels mom's presence. Baby's SpO₂ and heart rate stream back to mom's phone. Currently in prototype development. Launching on Kickstarter in 2026 at $199. Roo Portal subscribers get first access and 50% off.
What happens to my data if I cancel? ▸
Your data is safe. Your access continues until the end of your billing period. Your baby's complete health journey is held securely for 12 months after cancellation. If you come back — everything will be exactly as you left it. Nothing is ever lost.
Do I need to download an app? ▸
No. Roo works in any browser on any phone — no download required. Visit portal.roo.baby from any device and your account is there. Everything works perfectly on mobile.
How It Works

Ready in 60 seconds.

1
Create account
Name, email, password. Done in 30 seconds.
2
Tell us about your baby
Name, birthday, situation. Roo personalizes everything.
3
Your portal is ready
Every tool, every log, Roo AI — all waiting for you.
Start Free — $9.99/month
No app download needed. Works on any phone. Cancel anytime.
What Moms Are Saying

Real moms. Real stories.

"I was in the NICU for 47 days. Roo was the only thing that kept me organized when my brain couldn't hold anything."
NICU Mom · Atlanta, GA
"Going back to work was the hardest thing I ever did. Roo at 3am when I was pumping and crying — it was like someone was there with me."
Working Mom · Nashville, TN
"I was deployed 6 weeks after my daughter was born. Roo kept me connected to her journey every single day until I came home."
Military Mom · Fort Bragg, NC
Simple Pricing

One price.
Everything included.

Roo Portal
$9.99
per month · cancel anytime
Refer 2 moms → subscription is free forever. Join as a Roo Advocate and earn $10 per referral deposited monthly.
  • Full portal access — all 22 tools
  • Roo AI companion available 24/7
  • Feeding, sleep, diaper & weight tracking
  • Medication and O₂ support logs
  • Pumping log and kangaroo care timer
  • Doctor-ready reports in one tap
  • Daily affirmations and wellbeing check-ins
  • Exclusive member discounts
  • Affiliate program — earn from referrals
  • First access to Roo device at 50% off
💳 Visa 💳 Mastercard 💳 Amex 🍎 Apple Pay 🔒 Stripe Secured
Roo

Wherever you are —
your baby feels
you.

NICU mom. Working mom. Military mom. Any mom. Roo was built for you. Start today — your portal is ready in 60 seconds.